Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
نویسندگان
چکیده
منابع مشابه
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Firms using online advertising regularly run experiments with multiple versions of their ads since they are uncertain about which ones are most effective. Within a campaign, firms try to adapt to intermediate results of their tests, optimizing what they earn while learning about their ads. But how should they decide what percentage of impressions to allocate to each ad? This paper answers that ...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2013
ISSN: 1556-5068
DOI: 10.2139/ssrn.2368523